Launch campaign for the all new Nike Zegama 2 — Nike’s ultimate endurance shoe for going long on the trails and leaving it all out there. All day. All night.

Nike Zegama 2

‘Zegama is Zegama’ — the saying used to describe the unique and brutal conditions of the legendary Zegama-Aizkorri mountain marathon, held in the Basque Country’s highest peaks. The Zegama 2 is Nike’s ultimate endurance shoe for going long on the trails. Featuring ZoomX foam and a Vibram® Megagrip outsole, the Zegama 2 provides pinnacle cushioning and unrivalled traction so you can leave it all out there.

Our ‘Tame the Terrain’ campaign took four of Nike Trail’s top athletes and some of the biggest names in the sport — Francesco Puppi, Baptiste Chassagne, Rachel Drake and Bailey Kowalcyzk — high into the Pyrenees to put the Zegama 2 through its paces from the early to the ultra hours. All day. All night.

Product details such as the custom lugs of the Vibram® Megagrip outsole, designed for enhanced traction, stability, and durability on mountain runs, are shown after they’ve been put to the test, and juxtaposed with imagery of the terrain that inspired their design.

As we move after dark into the ultra hours, so too our product superiority images reflect the out-of-body feeling that the athletes experience on their longest trail races when they are forced to push beyond themselves, their limits and their fears and leave it all out there.

Tame the Terrain. From mile 1 to 100 (and beyond).

Thank-yous & Credits

Art Direction & Design: Bravo. Charlie. Mike. Hotel.

Production: Kimberley English for It’s Possible
Director/DoP: Sebastian Lorsbach

Edit/Grade: Jack Layfield
Photography: Rory Griffin
Photo Assistant: Ollie Patterson
Styling: Charlotte Patterson
Styling Assistant: Matthew Hammond
HMU Artist: Katie Downer
Product Stills Photography: Handover Agency
Sound: Klong
Athletes: Francesco Puppi, Baptiste Chassagne, Rachel Drake, Bailey Kowalcyzk
Copy Creative: George Tyson
Locations: Nick Cusseneers
Special thanks to Pablo Díaz Guiñón at Nike EMEA