A paean to the GR11 — a legendary Transpyrenean trail running pilgrimage.

Nike Trail GR11 Pack

The GR11, also known as ‘La Senda Pirenaica’, is a long-distance hiking trail that traverses the Spanish Pyrenees from the Cantabrian sea to the Mediterranean coast — lighthouse to lighthouse. In recent years the route has gained traction as a challenging multi-day trail run, with some of the best athletes in the world making the pilgrimage here to attempt the FKT (Fastest Known Time).

Nike’s ‘GR11 Pack’ pays homage to this brutal but beautiful 800km route, with design details that feature the GR11’s iconic and unmistakable stripes in a nod to ‘those who know’ about trail culture.

We worked with Photographer/Director, Alex F. Webb, alongside Visual Artist, Sebastian Lorsbach, and Scriptwriter, George Tyson, to create a campaign that serves as a paean to this legendary Transpyrenean pilgrimage, and the flashes of red and white that lead the way.

Marked on stone or daubed on bark, the unmistakable stripes of the GR11 stand for far more than the sum of their parts.

It’s said that devotees on the first great European pilgrimages developed the double stripe system — as both a guide for their route, and a symbol of their suffering. White chalk for the heavens above, red paint for their bloody feet below.

Today, these blazes of colour serve as a navigation aid for devotion of a different kind. For runners on the GR11, the red and white motifs are your silent support crew in the pilgrimage for PBs. The faithful companions in your fight for FKTs. A beacon of light in a dark night.

Guided by those who came before. Willing you on, from the Atlantic coast in the west to Cap de Creus in the east, across one of Europe’s greatest dividing lines.

Thank-yous & Credits

Creative Direction: Bravo. Charlie. Mike. Hotel.

Production: Kimberley English for It’s Possible

Director: Alex F. Webb
DoP: Sebastian Lorsbach

Script: George Tyson
Voice-over: Carlos Pina
Edit/Grade: Jack Layfield
Photography: Alex F. Webb
Photo Assistant: Dan Carroll
Styling: Charlotte Patterson
Styling Assistant: Matthew Hammond
HMU Artist: Irene Leon
Music: Nathan Barrier
Athletes: David Lee, Yoel De Paz Baeza, Cris Hombravella
Casting: Jack Tyler
Locations: Nick Cusseneers
Special thanks to Pablo Díaz Guiñón at Nike EMEA