A Twist on a Classic

Allbirds is a footwear and apparel brand that has been at the forefront of using innovative natural and recycled materials in the products with the aim of eliminating their carbon footprint.

Their all new Wool Piper shoe was designed with the aim of reinventing a throwback silhouette, elevating it with premium natural materials to create a forward thinking sustainable classic. A timeless look reimagined for a better future with the planet first in mind.

We worked with the creative studio at Allbirds on a campaign that positioned the Wool Piper as a ‘twist on a Classic’ — asking audiences to re-evaluate their choices and focus on products that are better for you and the planet.

The art direction encouraged the viewer to look at things from a different perspective — offering a fresh point of view on sustainability and style.

An OOH campaign on the London Underground provided the perfect platform for a disorientating dialogue with commuters and customers.

Thank–yous & Credits

Creative Direction: Alex Valdman
Art Direction: Bravo. Charlie. Mike. Hotel.
Photography: Glenn Kitson & Fraser Thorne
Director: Glenn Kitson
Production: The Rig Out
DOP: Ed Hubert
Styling: Kyanisha Saphire
Edit: Giorgio Gremigni
Music: Shane Connolly
Special thanks: Kate Leisy, Ryan Overhiser and Jon Moran