Meet Maghalie Rochette
Three-times Canadian Cyclocross Champion. Three-times Pan American Cyclocross Champion. Cyclocross World Cup winner. Part-time beekeeper. Maghalie Rochette is one of the leading and most interesting female athletes in cycling — unmatched in character, charisma and her connections within the cyclocross community. Working closely with Maghalie and the project team at Rapha, we designed a kit that brings her unique story and enviable palmarès to life.
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The colour palette for the collection was inspired by the autumnal brights in Maghalie’s home town of Laurentian, Quebec, and their prismatic reflections in the lakes that are always a feature of her pre-season training rides.
We designed a texture made of graphic slashes, inspired by Maghalie’s badass alter-ego, Beatrix Kiddo (from the Tarantino movie, Kill Bill) — a moniker she earned as a junior pro when her coach wrote Hattori Hanzō on her handlebars.
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These ideas informed a collection of graphic details that appear across Maghalie’s race kit and on spectator merchandise. These included a custom-drawn maple leaf to feature on her Canadian Cyclocross Champion jersey and a Queen Bee at the head of the race.
![](https://bcmh.co.uk/lib/content/294_large.jpg)
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Thank–yous & Credits
Athlete: Maghalie Rochette
Client Lead: John Roberts
Race Photography: Content Content
Studio Photography: Wig Worland